Case Study – Ypers

E-commerce Redesign


Redesign their outdated, static wordpress site and create a new, responsive e-commerce site with an expandable platform.

Launched in June of 2019, Ypers has seen steady growth, including a 338% increase in total traffic. Creating a well-structured site, user-friendly navigation, good relevant content, optimized copy and images helped to see 30% increase in time on page, 170% increase in organic traffic.

The Process

Whenever we are tasked with a website redesign, our first step is to complete a web audit of the companies existing website identifying strengths and weaknesses. We sit down and discuss the company’s goals and objectives for the new site. We develop a well-planned strategy and consult with our clients through each phase of development. Below is a collection of old and new site comparisons with a brief summary of what was done.

Ypers old home page

Homepage comparison

  • The old site (above) was static, the new (right) is a scalable e-commerce website.
  • The new side and top drop-down navigation enable visitors to easily find the pages they are looking for. Main product categories with featured products are displayed right on the homepage. They include a product thumbnail image, description, regular price as well as bulk discount pricing.
  • Rotating banner images feature detailed product application images highlighting the product’s use in solving the customers’ problems.
  • Homepage features a 10% discount for new customers
  • At the bottom of the page, there is a chat popout to provide instant assistance for visitors.
Ypers new ecommerce site
Cotton rags old site

Category page comparison

  • Left sidebar navigation and product filter by price, free shipping on safety products side banner
  • Sub-category featured products are displayed with a product thumbnail image, description, regular price as well as bulk discount pricing.
  • Top promotional banner with product discount and value proposition icons.
  • Heading and copy optimized for search engines and user experience
  • At the bottom of the page – email signup
Cotton rags category page new site

Adding blog (below)

  • Adding  product relevant blog articles as part of the content strategy
  • Right column navigation and list of recent blog posts on the article page, popular tags
  • Product images and links to product buying pages
  • Reasons to buy banner highlighting value propositions and discounts
blog article
blog page