Case Study: Ypers
Project: E-commerce Redesign
Redesign their outdated, static WordPress site and create a new, responsive e-commerce site with an expandable platform.
Launched in June of 2019, Ypers has seen steady growth, including a 338% increase in total traffic. Creating a well-structured site, user-friendly navigation, good relevant content, and optimized copy, and images helped to see a 30% increase in time on page, a 170% increase in organic traffic.
Whenever we are tasked with a website redesign, our first step is to complete a web audit of the companies existing website identifying strengths and weaknesses. We sit down and discuss the company’s goals and objectives for the new site. We develop a well-planned strategy and consult with our clients through each phase of development. Below is a collection of old and new site comparisons with a brief summary of what was done.