Case Study: Ypers

Project: E-commerce Redesign

Redesign their outdated, static WordPress site and create a new, responsive e-commerce site with an expandable platform.

Launched in June of 2019, Ypers has seen steady growth, including a 338% increase in total traffic. Creating a well-structured site, user-friendly navigation, good relevant content, and optimized copy, and images helped to see a 30% increase in time on page, a 170% increase in organic traffic.

The Process

Whenever we are tasked with a website redesign, our first step is to complete a web audit of the companies existing website identifying strengths and weaknesses. We sit down and discuss the company’s goals and objectives for the new site. We develop a well-planned strategy and consult with our clients through each phase of development. Below is a collection of old and new site comparisons with a brief summary of what was done.

Homepage comparison

• The old site (above) was static, the new (right) is a scalable e-commerce website.
• The new side and top drop-down navigation enable visitors to easily find the pages they are looking for. Main product categories with featured products are displayed right on the homepage. They include a product thumbnail image, description, regular price as well as bulk discount pricing.
• Rotating banner images feature detailed product application images highlighting the product’s use in solving the customers’ problems.
• The homepage features a 10% discount for new customers
• At the bottom of the page, there is a chat popout to provide instant assistance for visitors.

Adding blog (above)

• Adding product-relevant blog articles as part of the content strategy
• Right-column navigation and list of recent blog posts on the article page, popular tags
• Product images and links to product buying pages
• Reasons to buy banners highlighting value propositions and discounts