New website redesign makes a big splash for Bearicuda Inc.

We are proud to announce that our recent website redesign project is complete and live. Bearicuda is a long-time client who continues to be a leader in the bear and animal-proof container market. Their website is an essential part of their business so undergoing a complete redesign was critically important it was done right.

Their challenge was that the platform their old website was built on was no longer able to support their new marketing vision. Working with Bearicuda’s marketing team, we helped them transition to a new e-commerce platform with a new, updated responsive design. It also enabled them to have more control and tools to achieve their business goals.

 The Old Site

A big concern for our client, which many businesses have during a redesign migration, is maintaining SEO positions. Bearicuda has had phenomenal rankings and maintained it for years. So one top challenge was maintaining their good rankings while more than doubling the number of pages on the site.

The old site had a unique platform architecture that allowed for multiple product SKUs on a single buying page. The new site will have separate product pages for each SKU. The new redesign implemented a comprehensive strategy targeting category, subcategory and product pages to not only maintain current keyword rankings but also increase the site’s visibility by adding product pages and supplemental pages and blog post articles.

The New Redesign

The new site included many improvements, including a responsive design, making it more mobile and user-friendly.  The new design provides more product information to include custom tabs for product specification PDFs, product videos, photos of product color variations, bulk and discount pricing.

The new site also incorporates a new company logo and branding, SEO, added videos, best-selling product pages, and more. Our development team was able to build custom APIs to integrate with Bearicuda’s internal business systems with daily product syncs to ensure all product information and pricing is up-to-date.

A customized shipping app was designed for personalized shipping quotes that allow for a seamless quote and customer approval process. 

A big effort was made to ensure Bearicuda’s SEO rankings were maintained. Not only did Bearicuda maintain their great rankings, but post-launch data shows that their positions and visibility greatly improved.

The redesign would have a big increase in pages, with each product SKU having its own unique buying page that the old site did not have.