Heatmap studies have found that people rarely read a page in full, word for word. Instead, they scan the page for important key points. They are looking to see if the page is worth the time it takes to read (or watch/listen) all the way through.
A headline should…
Key elements that should be present in an effective headline is:
S – Specificity
H – Helpfulness
I – Immediacy
N – Newsworthiness
E – Entertainment value
For example:
The Best Five Minutes (immediacy) You’ll Spend Today (entertainment): The Latest Tips (newsworthy)
From Buffer (specificity) on Getting More Followers (helpfulness)
Headlines and subheadlines are imperative to your content marketing success. Heatmap studies have found that people rarely read a page in full, word for word. Instead, they scan the page for important key points. They [...]
An Image Guide for Print and Online. Common aspect ratios, resolution, and image sizes to help you create your next project. Don’t know which size to use for your image? What resolution should I use [...]
Five Tips To Help Improve Conversions Don't reinvent the wheel, learn from top-performing sites Whether conversions come by way of a product purchase, file download, or lead form submitted there are many effective techniques to [...]
What's the difference between SEO, SEM, and SMM? Optimizing and marketing your products and services online is essential to grow your business. There are a few key digital marketing acronyms with which you should be [...]
6 Practical Tips For Improving Conversions Set specific goals, monitor analytics, test and adjust An important part of any company website is that the click thru rate will increase revenue. It is always a good [...]
