Owner / Creative Director
David Codella, founded Creation Advertising and Design, a small advertising and marketing agency in Connecticut. Dave is an experienced Creative Director and Designer with more than 25 years of leadership experience marketing brand awareness, creating innovative cutting edge designs and streamlining workflow.
Dave’s strength is in the diversity of his experience and his passion for creative solutions. Dave has experience working with small businesses to large corporations, helping to achieve their marketing and business goals.
At Henkel Corporation, Dave provided a variety of marketing and design solutions from email marketing to designing collateral brochures to corporate conference and trade show materials.
At Chartwells Higher Education, Dave expanded and maintained the ChartwellsHE intranet site, helped develop their social media strategy and designed a comprehensive Student Choice marketing campaign implemented at college campuses nationwide.
For Absorbent Specialty Products, Dave was brought in to redesign their corporate website and to build and development their QuickDam brand of flood control products through the creation of a new e-commerce website, marketing materials, packaging and POP display designs for distribution at Home Depot, Lowes, Walmart and Ace Hardware.
As Marketing Director of a leading supplier of spill control products, Dave provided creative marketing strategies, developing brand awareness through CRM and SEO programs resulting in top ten search engine rankings. Mr. Codella expanded marketing capabilities and increased revenue through enhanced web development and cutting edge technology from Red Door e-commerce software. His technical understanding of internal operations and web technology has improved work efficiency, customer support training and response time. Their high rankings and rapid growth resulted in the company being acquired by Brady Corporation in 2008.
While Creative Director at LesCare Kitchens, Mr. Codella’s multi-level catalog design and comprehensive web site development quickly delivered brand awareness and bottom line results. Combining technology, creativity and communication Mr. Codella implemented marketing strategies and materials educating consumers and equipping dealers, while uniting distributors and manufacturing with a unified, cohesive marketing plan that benefited all parties.
Mr. Codella’s rare blend of creativity and technical aptitude has achieved much success developing marketing campaigns while improving work efficiency wherever he goes. Dave provides a wide range of experience and skills from web development, to package design to national marketing campaigns and more. He has been helping companies expand and grow for nearly two decades.
Dave has a Bachelors Degree in Graphic Design from University of New Haven. He is a dedicated husband and proud father of four children and he is an active member of their church.